Is it time to brand your business, passion project, or side hustle?
You may know a little bit about what branding is, and you know you need it, but you’re not sure where to start. Or, you have some idea of what you want your brand to look and feel like, but you need some focused direction to tie it all together.
I’ve got you. Read on, friend.
When I first started working with web design clients, I took for granted that they’d know exactly what they wanted their website to look like, and also, where they wanted to go with their business.
I assumed they’d already be clear on these pieces, and that I could just simply design their site for them and get them up and running online. I was wrong. They’d get stuck, and I’d get frustrated. Something was missing from a smooth and easy launch.
That missing piece was BRANDING …
and most importantly, taking a look at what they wanted for their life and their business …. FIRST.
By branding, I mean more than just having a logo idea, or wanting to use certain quotes or images, but the BIG picture. A brand is what you do, who you do it for, why you do it, and what makes you unique. It becomes your visual identity and informs your design choices. Branding is the foundation for marketing yourself in the world. When you get clear on your brand, from there, you can build logos, graphics, websites, and web copy.
Once I worked with my clients on branding BEFORE we created their website and design content, their clarity crystallized and their confidence soared. They were energized and excited to move forward and able to spend more time on what they wanted to do in the world.
I can help you do the same thing for your brand.
Introducing …
Create a foundation for your branding you can grow from.
The brand your BIZ course is an online self-study program that simplifies the branding process, and takes you step by step to avoid overwhelm. We’ll clear out the clutter, and get you focused on what matters. You can go completely at your own pace with this course, and can access the course at any time after you finish as your business and brand evolve. You can also ask me anything while you’re taking the course, or set up a one-on-one session with me if you want further support in clarifying your brand and vision.
In this course, I’ll take you through the steps I use with my clients one-on-one to help them build their brands. After you complete the course, you have the option to do a one-on-one session with me to unpack your course results and build your brand. If you get stuck along the way, and need some accountability, I can support you with that also.
In this course you’ll learn …
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where to start
It all begins with YOU. Building a brand from a foundation of the lifestyle you want to create, and what’s important to you will help you build a business that matches where you are in life.
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who your audience is
When you know who you’re for, you can know how you can help them based on what THEY need. These are your people and they’re ready for what you’re offering and willing to pay you for it.
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what your uniqueness is
Your uniqueness is what makes your brand tick. This is how you stand out and disrupt the space, and attract the clients that light you up.
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what your style is
What colors and styles represent your brand? This is your visual identity that your branding can get designed with.
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what your "voice" is
How to hone in on tone and style of your messaging, written and spoken content.
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what your brand is
Clarity on the style of your visual brand so you can move forward with what’s next.
The goal is to get you unstuck, and get your biz branding flowing so you can get going.
And … at checkout, you have the option to add on a one-on-one consulting session with me to discuss your results and talk next steps in building your brand +/or website.
Bridget’s like the unicorn of brand and website design. Her sense of how people move through my site is spot on!
— Jennifer B
What you get in the course:
Completion buttons to track your progress
Self-study questions you can do at your own pace in your written journal, or in a document program of your choice
Color resource links
Color palette generator
Brand guide sample
Email support from me (and if you need accountability as you work through the course, I can cheerlead you through that too, either with a coworking session, or text message check-ins)
Get the course for $150, or … if you want to add on a 90-minute Zoom consulting session to build your brand or design your website from there, add that on for a $200 at checkout ($50 off my standard $250 consulting session fee).